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Good news for all artists and labels who have a large fanbase in Japan: the Japanese streaming market has a 24% year on year growth.
Japan is the second largest music market in the world, but streaming revenue has always stayed behind compared to other markets. According to IFPI, Japan is actually the largest market for physical music sales, but in terms of digital revenue Japan is only 5th in line (after USA, UK, China and Germany)
The 24% growth primarily comes from music subscription services (81%). Ad supported revenue saw a massive growth of 107% but still only accounts for less than 10% of the total market in Japan.
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